Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire
Under Armour acquires MapMyFitness for $150M | MobiHealthNews
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu
Case study: adding a restaurant feature in MyFitnessPal | by MaddieWeijand | Bootcamp
Under Armour acquires popular health and fitness apps MyFitnessPal and Endomondo
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET
How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
Under Armour agrees MyFitnessPal sale for US$345m - SportsPro
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
Why Under Armour's app strategy failed - Modern Retail
Under Armour Takes Research and Development to the Next Level
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC Rainmaker
Under Armour data breach affects 150 million MyFitnessPal users | Engadget
Under Armour announces significant data breach of its MyFitnessPal app – Baltimore Sun
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com
Apparel meets digital (again): Under Armour acquires Endomondo & MyFitnessPal - endurance.biz
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
