Adidas appoints boss of rival Puma as CEO after Ye fallout – KVEO-TV
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How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
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Adidas names CEO of rival Puma as new boss | Daily Sabah
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
The Sibling Rivalry Behind Adidas Versus Puma - YouTube
